(c.1970's) Token "$50" Jankovsky-740 Brass Facsimile Coca Cola Bottling 'Slug' Fifty Dollar

Coin Details

Auction Record

$36 NGC Genuine 07-13-2021 eBay

Description

This brass souvenir token, cataloged as Jankovsky-740, is a California gold slug facsimile incorporating an advertisement for Coca-Cola Bottling, produced circa the 1970s. The marriage of California Gold Rush nostalgia with modern commercial advertising represents a later evolution of the slug souvenir genre, as manufacturers sought new markets by combining the collectible format with corporate branding. The Coca-Cola connection adds significant crossover collecting appeal, as Coca-Cola memorabilia is one of the most active collecting fields in American popular culture. The 1970s production date makes this one of the latest pieces in the Jankovsky catalog, demonstrating the remarkable longevity of the California gold slug souvenir tradition that spanned nearly a century from its origins in the early 1900s. The brass composition maintains the slug format's characteristic weight and feel.

Rarity Notes

Brass, Jankovsky-740. 1970s production with Coca-Cola branding. Strong crossover appeal to Coca-Cola collectors.

Cross References

PCGS #790375; Jankovsky-740; Facsimile Coca Cola Bottling Slug, Brass, $50