(1895) Copper Token Rulau Phl-114, John Wanamaker Stores Phila., PA

Coin Details

Auction Record

$90 MS65 09-02-2021 Stack's Bowers

Description

Copper advertising token for John Wanamaker's stores in Philadelphia, 1895. John Wanamaker (1838-1922) was one of America's most innovative retailers, credited with pioneering the department store concept, fixed pricing, money-back guarantees, and modern advertising. His Grand Depot store, opened in 1876 in a converted Pennsylvania Railroad freight depot, was one of the first department stores in the world. By 1895, Wanamaker's Philadelphia and New York stores were among the most famous retail establishments in America. Advertising tokens were part of Wanamaker's sophisticated marketing strategy. Copper, 25mm. Late 19th century tokens from this period circulated during an era of unprecedented commercial growth, as American cities expanded rapidly and businesses sought creative ways to build brand recognition. Authentication relies on die characteristics, metal composition analysis, and comparison with known genuine specimens.

Rarity Notes

Scarce. Advertising token from one of the most famous names in American retail history. John Wanamaker tokens are collected by retail history enthusiasts, Philadelphia numismatists, and advertising token specialists. Wanamaker's pioneering role in department store retailing adds significant historical value.

Cross References

Rulau Phl-114; PCGS #850212