View All Merchant Advertising Hard Times Tokens (HT-81+)

(1835-44) Token HT-166, Boston MA

Strike Type

Coin Details

Year
1835
Denomination
Tokens
Strike Type
Regular Strike
Series
Hard Times Tokens (1824-1860)
Composition
Brass
Diameter
28.5mm

Description

This 1835-1844 copper token is a later die variety in the Wm. H. Milton & Co. series from Boston, Massachusetts. The HT-166 designation places this among the later issues in a series that spans from HT-163 through HT-166A, documenting one of the most sustained merchant token advertising programs in the Hard Times era. The extended chronology of the Milton series raises interesting questions about the firm's business strategy. Was token production continuous throughout the period, or did it occur in discrete campaigns with intervals between production runs? The die variety sequence indicates multiple production events, with new dies cut to replace worn predecessors or to refresh the advertising design. Milton's Boston location placed the firm in New England's commercial capital, where competition for customer attention was fierce and advertising innovation was valued. The token advertising program complemented other forms of commercial promotion — newspaper advertisements, trade cards, and storefront signage — that Boston merchants employed to maintain visibility in a crowded marketplace.

Rarity Notes

Common. Standard copper variety from Boston. Rarity R-2.

Cross References

Rulau HT-166

External References

Error Varieties

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